La Rana, Milano - ITALY

Brand Description

La Rana began in 1980 when the young Beppe Tavola, a dropout from medical school who had always had a passion for dressing well, had an idea. Unable to find swimming costumes that he liked, he decided to make them himself, using as the brand the nickname that a friend had jokingly given his newborn daughter, Ludovica. Beppe Tavola offered a small collection to a few shops, meeting with immediate favor which shortly grew into success.